From Hustle to High Impact: The Rise of Video Podcasts in Kenya

Video podcasting is surging in Kenya, outpacing traditional media in audience engagement and transforming the country’s creative economy. According to Odipo Dev, a data analytics firm based in the country’s capital, leading podcasters are now outperforming major broadcasters in viewership and interaction on YouTube. The format appeals especially to young, male audiences, and its popularity is prompting […]